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Sunday, January 4, 2009

Growth Of World Beer Consumption <3% In 2008

According to the Plato Logic November 2008 Research report, beer consumption worldwide has grown less than three percent this year. Also, it was revealed the Chinese beer brand "Snow" (brewed by partners SABMiller and China Resources Enterprises, Ltd.) has become the second biggest beer brand based on volume, in the world. China is the largest beer market in the world and has achieved this just in the past decade. The researcher stated that the world's five biggest beer markets were China, United States, Russia, Brazil and Germany. Plato Logic also forecasts that world beer consumption will grow by less than 3% in 2008, after the 5,6% growth seen in 2007. Plato lists the top ten beer brands as: Bud Light, Snow, Budweiser, InBev's Brazilian beer Skol, Corona, Heineken, another Brazilian InBev brand Brahma, Coors Light, SABMiller's Miller Lite and China's Tsingtao. SABMiller plc has brewing and beverage interests in more than 60 countries across six continents. The principal activities of the Company and its subsidiaries are the manufacture, distribution and sale of beverages. Its brands include international beers, such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch along with local brands, such as Aguila, Castle, Miller Lite, Snow and Tyskie. The Company is one of the bottlers of Coca-Cola products. The company’s markets range from developed economies, such as United States to markets, such as China and India. (

1 comment:

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